Scrub Daddy Net Worth: How Aaron Krause Turned a Sponge into a Million-Dollar Business 2023

Scrub Daddy Net Worth

Michael B Jordan Net Worth:

$170 Million


Net Worth                                                        $170 Million
Company Name:                                              Scrub Daddy
Headquarters:                                                  1700 Suckle Highway Pennsauken Township NJ

Owner:                                                                Aaron Krause
Origin:                                                                United States of America



Scrub Daddy

is a household name in the cleaning industry, thanks to its innovative design and marketing strategy. What started as a simple sponge with a smiley face has grown into a multi-million dollar business, with founder Aaron Krause at the helm. In this article, we’ll take a closer look at the story of Scrub Daddy and how it became a success, as well as Scrub Daddy net worth today.

Scrub Daddy Net Worth

The Story of Scrub Daddy:

Aaron Krause, a Pennsylvania-based inventor, had always been fascinated by product design and innovation. Scrub Daddy net worth is a testament to the ingenuity and hard work of its founder, Aaron Krause. In 2008, he had the idea for a new kind of sponge, one that would change texture based on the temperature of the water it was used in. The sponge would be firm in cold water, but soft and pliable in warm water, making it versatile and easy to use.

Krause spent months perfecting his design, experimenting with different materials and shapes. He also added a smiley face to the sponge, which would help differentiate it from other cleaning products on the market. In 2012, he launched Scrub Daddy on QVC, a home shopping network, and the response was overwhelmingly positive.

Scrub Daddy’s unique design, coupled with its clever marketing and branding, soon made it a household name. The sponge was featured on several popular TV shows, including Shark Tank, where Krause pitched his product to a panel of investors. The sharks were impressed with Scrub Daddy’s sales figures and potential, and Krause walked away with a deal from investor Lori Greiner.

Scrub Daddy Net Worth:

So, what is Scrub Daddy net worth today? The company’s revenue in 2020 was over $209 million, with a net worth estimated to be around $170 million. This is a staggering achievement for a product that started as a simple sponge, and it’s a testament to Krause’s vision and hard work.

There are several factors that have contributed to Scrub Daddy’s net worth. One is its unique design, which has made it stand out in a crowded market. Another is its marketing strategy, which has focused on creating a fun, memorable brand that consumers can connect with. Scrub Daddy has also expanded its product line over the years, offering a range of sponges, scrubbers, and cleaning accessories to suit different needs.

Comparing Scrub Daddy to other cleaning product companies, it’s clear that the brand has made a significant impact. According to data from Euromonitor, Scrub Daddy is the third largest cleaning tools and materials brand in the US, behind only Clorox and 3M. This is an impressive feat, considering Scrub Daddy’s relatively short history compared to these established giants.

Impact and Legacy of Scrub Daddy:

Scrub Daddy’s success has had a ripple effect throughout the cleaning industry. Its innovative design and marketing strategy have inspired other companies to think outside the box and create products that are more engaging and user-friendly. Scrub Daddy has also been recognized with several awards and accolades, including being named one of Inc. Magazine’s fastest-growing private companies in America for five years in a row.

The legacy of Aaron Krause and Scrub Daddy is one of entrepreneurship and innovation. Krause’s determination to create a better cleaning product, coupled with his willingness to take risks and try new things, has paid off in a big way. Scrub Daddy has become a symbol of what can be achieved through hard work, dedication, and a little bit of creativity.


Scrub Daddy net worth is a testament to the ingenuity and hard work of its founder, Aaron Krause. From a simple sponge with a smiley face, Scrub Daddy has grown into a multi-million dollar business that has revolutionized the cleaning industry. Its unique design, coupled with its clever marketing and branding, have made it a household name and a symbol of innovation and entrepreneurship.

Scrub Daddy’s impact on the industry is undeniable, inspiring other companies to think creatively and develop products that are more engaging and user-friendly. The legacy of Aaron Krause and Scrub Daddy is one of hard work, determination, and risk-taking, showing that with a good idea and the right strategy, anything is possible.

Looking to the future, Scrub Daddy is poised to continue its growth and expansion, with new products and innovations on the horizon. Its success story is a reminder that the path to success is not always straightforward, but with perseverance and a willingness to take risks, anything is possible.


The exact net worth of Scrub Daddy was not publicly available. However, according to various news sources and reports, Scrub Daddy net worth was valued at around $170 million in 2019 after receiving a $12 million investment from a private equity firm. It’s worth noting that the actual value of the company may have changed since then due to a variety of factors, including changes in the market and business performance.

The exact amount of money that Lori Greiner, who is one of the investors on the television show “Shark Tank,” makes from her investment in Scrub Daddy is not publicly known. However, it has been reported that she made a deal with Scrub Daddy’s founder, Aaron Krause, during the show’s fourth season in which she invested $200,000 for a 20% equity stake in the company. It’s possible that her investment has increased in value since then as Scrub Daddy has grown and expanded its product line. However, the actual amount of money she has earned from the investment would depend on a number of factors, including the company’s revenue, profits, and other financial metrics.

Scrub Daddy was still a successful company, with its products being sold in major retailers such as Bed Bath & Beyond, Target, and Walmart. Additionally, the company had expanded its product line beyond its original Scrub Daddy sponge to include other cleaning products, and had also appeared on the television show “Shark Tank.” Scrub Daddy has also received numerous awards and recognition for its innovative products and business model.

CEO of Scrub Daddy is Aaron Krause.



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